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Archive for January, 2012

How difficult is it to re-develop a normal game into a motion sensing game?

21 January 2012 | No Comments » | Brian

How difficult is it to re-develop a normal game into a motion sensing game? 1 answer on Quora

How difficult is it to re-develop a normal game into a motion sensing game?

Hollywood shoots itself in the foot. Again.

6 January 2012 | No Comments » | Brian

So, pretend you’re a Hollywood studio executive.  You’re trying to prevent your lucrative DVD movie sales business from being overrun by disruptive forces like online piracy, online streaming services like Netflix, and other rental companies. You currently make everyone wait 28 days from the day you put the DVD up for sale until they can “resell”it (rent it or stream it) to their customers.  You think that by doing this, you’ll encourage more retail sales of your DVD because customers will want to have the movie RIGHT NOW vs waiting 28 days.  Brilliant!  Why, it’s such a great idea, why not extend it to 56 days!!!

Done:

Warner Brothers Will Make Netflix, Others Wait Longer For Discs – Peter Kafka – Media – AllThingsD.

OK, great.  So now if Im a customer that wants to see your movie but I don’t want to own it on a piece of plastic that will sit on my shelf when I’m done with it, I need to wait 56 days instead of 28 until I can see it.  That kinda sucks, but I guess there aren’t any other options…  Oh, wait…  Yes there are…

Ask any music industry executive about what happens to a music CD the minute it releases.  It gets ripped to MP3 format, then put up for free pirated distribution on bitorrent channels.  The more popular the release, the faster and more viral the spread.

This happens with movies also – people that don’t want to wait the aforementioned 28 days can usually find the movie they want to download for free, with no problem, within a few days of it being released on DVD.  By the time that 28 days has run out, the bittorrent users have already downloaded the thing, so they don’t care to rent it or stream it legitimately anymore.  At that point you’ve eliminated the “bleeding edge” of your customer base, and are now just trying to sell to the masses behind them.  OK, fine – there are a heck of a lot more people out there that don’t know how to use a torrent client vs. those who do, so you’re still going after the majority.

Except now that you’ve extended that artificial “window of unavailability” from 28 days to 56, you’ve just increased the # of people who are likely to download it illegally.  The more time passes after the DVD releases, the more it spreads online on the torrent networks, and the more likely it becomes that someone will decide they don’t want to wait to see your movie, and they start looking for other ways.  Which they will find.

Kudos, Warner Brothers – you just gave your customers 28 more days to torrent your movies for free.  You just gave your pirate enemy 28 more days of competitive advantage.

Good luck with that.

 

 

Quitting coffee

5 January 2012 | 4 Comments » | Brian

I’ve made the decision to start eating better.  The timing of this decision is coincidental – I don’t believe in New Year’s Resolutions.  But it’s time to make some refinements to my daily practice in the interest of self preservation.  For the bulk of my adult life I’ve gotten away with treating my body like a wood chipper / garbage disposal.  But in my 40′s the engine seems to be breaking down a bit more frequently and it’s time to switch to premium fuel, my engine doesn’t run well on cheap gas anymore .  That means a whole lot of things are getting moved to the “do not eat” list.

For some ungodly reason I’ve chosen to include “coffee” on that list.  The decision was a tough one – I *LOVE* coffee.  I’ve used it like a drug ever since freshman year at college, when I first started incorporating it into my morning routine.  I didn’t even like the taste back then, I just liked the effect it had on me – with coffee I was amped up, faster, sharper, etc.  Over time I actually grew to appreciate the taste, and became more of an aficionado of finer blends, graduating from street trash to pharmaceutical grade.  I loved the stuff so much I even joined a bicycle racing team sponsored by Starbucks!  Coffee is everywhere in the house of Lockhart.

But things have gotten out of hand.  As my tolerance for caffeine increased, so did my intake rate.  One or two cups a day?  Hah!  Try one or two cups an hour…  Over the past 20+ years, I’ve gotten to the point where I probably drink equal amounts of coffee and water in a day.  Totally hooked.  And totally stressed out.  Ugh.

Last week, I began to wean myself off it.  I went from 8 cups a day down to 4.  The next day?  Down to two.  Then one.  Then none.  The timing was horrible in that I’d inadvertently sequenced things to occur at the tail end of the Christmas – New Years vacation break, and my first day back at the office had to happen on only a single cup of coffee.  Ohmyfuckinggod that was a long day – it wasn’t even a busy day, the first day back to the office after a long break is mercifully slow. But for someone going through coffee withdrawals it was even slower, and instead of being peaceful it was painful.

Yesterday was my first day with no coffee at all.  The headaches and general feelings of sickness had reached their crescendo the previous day (the 1 cup day) but my first day “100% clean” was somehow even harder because I didn’t even get to tease myself with a single cup.  Instead, I’ve reduced myself to drinking non-caffeinated tea.  And not just any old tea, mind you.  We’re talking organic pretentious herbal fancy-assed Yogi brand tea.  And when I say pretentious I’m being kind – I kid you not, check out this fuckery:

From the back of the package – “Ingredients: A blend of mountain peppermint and spearmint leaves, tarragon leaves, and the mumbled chantings of a certified tea shaman.”

Made in Portland, Oregon.  Perfect.  If this whole scene wasn’t so blindingly, painfully real I’d laugh and assume it was straight from the set of Portlandia.  I swear to god if I ever get the opportunity to meet the certified tea shaman who chanted at my tea, I’ll slap the shit out of him (her?) until those chantings get clearer.  Hey shaman: maybe if you had a few cups of friggin’ COFFEE you’d wake the fuck up and stop mumbling!

I’ll get through this.  Somehow.